- Google’s Gemini AI wrongly claimed that Gouda is 50-60% of global cheese consumption in a super bowl advertisement
- After a return, Google has re-edited the advertisement and blamed inaccurate internet sources instead of AI-hallucination
- The incident emphasizes constant concerns about incorrect information generated by AI and the need for better control control
Google’s Gemini AI assistant Rumbled an advertisement that was on air during the Super Bowl when viewers with sharp eyes saw a cheesy statistical error. The Feel-good advertisement in which it is shown how AI small companies can help to contain a cheesemonger in Wisconsin with Gemini to generate a product description for Gouda, only for the AI ​​to declare that the cheese is responsible for “50 to 60 percent of global cheese consumption. ” However, this is a full dairy debacle, because there is no evidence that Gouda is somewhere near that popular.
The error was called on social media, with many cheese heads that mock the idea that half of the cheese supply of the world is Gouda. Gemini had done what AI does occasionally: full of confidence hallucinating an absolute nonsense fact and present it as the truth. In the beginning, Google‘s VP Jerry Decchler stepped in to defend Gemini, at least a little bit. He insisted that statistics was not ai -halucination, but came from several websites that Gemini had scraped for statistics.
A quick manual search on the web confirms that aspect, in which the Gouda Illuminati apparently spreads the idea on the internet, but has never been bought for an actual study or census. Google’s argument that ‘it is not the fault of our AI; The internet is just full of bad information. “Does Gemini not make exactly as attractive as Google.
Hey Nate – No hallucination, Gemini is based on the internet – and users can always check the results and references. In this case, multiple sites on the internet include the status of 50-60%. Gouda News: Many love this cheese! Bada News: Not everyone thinks it’s as a schedule. February 1, 2025
Nothing more than da brie
Companies pay millions to get everything right for controversial Super Bowl advertisements. So Google did all the way it was: it has taken the advertisement again and quietly removed the Gouda claim. The new version, now posted on YouTubeKeeps the friendly cheesemonger but throws away the dairy information.
“After the question about the Gouda was stated, we spoke with the owner of the Wisconsin Cheese Mart to ask him how he would deal with it,” Google said in a statement to several press endings. “After his suggestion to have Gemini rewritten of the product description without the stat, we updated the user interface to show what the company would do.”
Even that was not without controversy, because people who cried the original mistake noted that the new video replaced the original, but with the upload -time stamp of the poor advertisement. That is not something that someone can do on YouTube. So it suggests that Google used its property of YouTube to conclude the new video in the end of the original, so that it maintained the viewing figures and other statistics, but without the incorrect Gouda assumption.
Wait a minute – the YT video still says that the “5 days ago” YouTube has been uploaded, makes makers not to replace an existing video with new content such as Thisis Google who abuses his ownership of YouTube to perform a cover ? pic.twitter.com/wt6jujtybrFebruary 5, 2025
This is not the first time that Gemini is in hot water due to confusion of facts. The debut of the AI ​​model, when it was called Bard, was marred by a real-time error about astronomy, and the Google Search AI overviews had to be renewed when it briefly stated that geologists recommend people to eat one rock a day. The Gouda Gaffe is far from the worst mistake that Gemini made.
But if Google wants people to trust Gemini with their lives and companies, these kinds of mistakes will not help. Unlike a human writer who may pause and thinks, “Wait, that sounds ridiculous,” AI has no built -in common goal filter. It just serves what it finds, and sometimes that means that a fake cheese fee means sharing a fake cheese with millions of super bowl viewers.
Gemini is supposed to be Google’s answer Chatgpt. The company has spent billions on AI development and this year has only announced plans to invest $ 75 billion to keep track of the AI ​​race. But all computing power in the world does not matter whether people do not rely on what Gemini tells them.
For the average person it is a good memory that AI is still struggling with accuracy and should not be the only referee of what is being treated as a fact. Gouda is also perhaps popular, but it is nothing compared to Cheddar, as Monty Python made clear decades ago.
